binti Md Yusof, Nur Izatul Iffah, Boon Cheong Chew, and Ou Yang Yu Xin. “THE NEW PRODUCT DEVELOPMENT OF CIVIC HYBRID FOR LOW CARBON AUTOMOBILE: A CASE STUDY AT HONDA MALAYSIA SDN. BHD”. Journal of Technology Management and Business 2, no. 2 (December 13, 2015). Accessed August 12, 2026. https://journal.uthm.edu.my/index.php/jtmb/article/view/1140.