I. Z. P. . Hamdan and M. . Othman, “Predicting Customer Loyalty Using Machine Learning for Hotel Industry”, jscdm, vol. 3, no. 2, pp. 31–42, Oct. 2022, Accessed: Aug. 13, 2026. [Online]. Available: https://journal.uthm.edu.my/index.php/jscdm/article/view/12798