Samsudin Z, Muhammad Sabri NHN. From Business Plan to Market Entry: A Case Study of Premium Bites Cookies in Malaysia’s F&B SME Sector. JBS Nexus [Internet]. 2025 Dec. 11 [cited 2026 Aug. 13];2(2):9-15. Available from: https://journal.uthm.edu.my/index.php/jbsnexus/article/view/22553